Campaign finance

campaign_summary

We work with partners to gather and process campaign finance data at the state and federal levels. We then match that data to our People﻿ and Elections﻿ datasets so we can make better targeting and messaging recommendations to Matchbook users. For Stacks users, these connections enable numerous additional use cases – such as forecasting and better-informed donor prospecting.
This table includes person-level data – summarizing a campaign's fundraising activity over the course of an election.
Note: we consider primary and general election campaigns to be distinct. Primary campaigns include only fundraising activity up to the primary election date. General election campaigns include all fundraising activity up to the general election date – including any fundraising activity from the primary.
Schema
Column
Description
campaign id
Unique ID associated with a political campaign.
last updated at
The date a campaign's fundraising data was last updated.
total raised
The total amount raised by a campaign.
itemization count
The number of itemized contributions in our database associated with a campaign.
pct female
The share of a campaign’s donors estimated to identify as female.
pct age 18 to 34
The percent of a campaign’s donors estimated to be between the ages of 18 and 34.
pct age 35 to 54
The percent of a campaign’s donors estimated to be between the ages of 35 and 54.
pct age 55 plus
The percent of a campaign’s donors estimated to be 55 or older.
pct aapi
The percent of a campaign’s donors estimated to identify as an Asian-American or Pacific Islander.
pct black
The percent of a campaign’s donors estimated to identify as Black.
pct latinx
The percent of a campaign’s donors estimated to identify as having Latin American heritage.
pct white
The percent of a campaign’s donors estimated to identify as white.
﻿

Column	Description
campaign id	Unique ID associated with a political campaign.
last updated at	The date a campaign's fundraising data was last updated.
total raised	The total amount raised by a campaign.
itemization count	The number of itemized contributions in our database associated with a campaign.
pct female	The share of a campaign’s donors estimated to identify as female.
pct age 18 to 34	The percent of a campaign’s donors estimated to be between the ages of 18 and 34.
pct age 35 to 54	The percent of a campaign’s donors estimated to be between the ages of 35 and 54.
pct age 55 plus	The percent of a campaign’s donors estimated to be 55 or older.
pct aapi	The percent of a campaign’s donors estimated to identify as an Asian-American or Pacific Islander.
pct black	The percent of a campaign’s donors estimated to identify as Black.
pct latinx	The percent of a campaign’s donors estimated to identify as having Latin American heritage.
pct white	The percent of a campaign’s donors estimated to identify as white.

Updated 16 Sep 2024

campaign_itemizations

person_summary