Matchbook exports

﻿Matchbook audience exports include voter data from voter registration records, consumer data, and Indigo modeling.
Column
Description
TargetSmart voterbase ID
Unique voter ID from TargetSmart
State voter ID
State supplied voter ID, format differs from state to state
County voter ID
County supplied voter ID, format differs by county and state
First name
First name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Middle name
Middle name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Middle initial
Middle initial in uppercase
Last name
Last name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Name suffix
Name suffix in uppercase, i.e. JR, III
Date of birth
Date of birth formatted as date. DOB comes from voter registration data and commercial data
Gender
Voter gender from voter registration data. M, F, or NULL
Ethnicity
Ethnicity, self reported on the voterfile where available, otherwise modeled. In cases where the model isn't confident, Null. AAPI, Black, Latino, Native American, White
Party registration
Party identification, based on voterfile and modeled data
Registration date
Voter registration date formatted as date
Registration address*
Registration address
Registration city*
Registration city name
Registration state*
Registration two letter state abbreviation
Registration ZIP code*
Registration address zip5 as string
Mailing address*
Mailing address
Mailing city*
Mailing city name
Mailing state*
Mailing two letter state abbreviation
Mailing ZIP code*
Mailing address zip5 as string
Cell phone number*
Cell phone number, 9 digits formatted as string. Cell phones with low phone confidence scores are excluded from exports.
Landline phone number*
Landline phone number, 9 digits formtted as string. Landlines with low phone confidence scores are excluded from exports.
Voted: [year] [stage]
Voter turnout records for every primary and general election from 2008 to present day.** 1 if voter actually voted, 0 if voter didn't turnout out to vote, no value indicates the voter was either inelligible to vote or there was no election held in that location in that year.
Party: [year] primary
Party primary turnout for every primary election from 2008 to present day.* D if voter voted in a Democratic Primary, R if voterd voted in a Republican Primary, no value indicates the voter was either inelligible to vote or there was no primary election held in that location in that year.
Modeled Scores
Full documentation for scores can be found here﻿
* phone numbers and physical addresses premium fields
** voter turnout is updated on a state by state basic after elections. Some states take up to 12 months to release individual level turnout data.

Column	Description
TargetSmart voterbase ID	Unique voter ID from TargetSmart
State voter ID	State supplied voter ID, format differs from state to state
County voter ID	County supplied voter ID, format differs by county and state
First name	First name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Middle name	Middle name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Middle initial	Middle initial in uppercase
Last name	Last name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions
Name suffix	Name suffix in uppercase, i.e. JR, III
Date of birth	Date of birth formatted as date. DOB comes from voter registration data and commercial data
Gender	Voter gender from voter registration data. M, F, or NULL
Ethnicity	Ethnicity, self reported on the voterfile where available, otherwise modeled. In cases where the model isn't confident, Null. AAPI, Black, Latino, Native American, White
Party registration	Party identification, based on voterfile and modeled data
Registration date	Voter registration date formatted as date
Registration address*	Registration address
Registration city*	Registration city name
Registration state*	Registration two letter state abbreviation
Registration ZIP code*	Registration address zip5 as string
Mailing address*	Mailing address
Mailing city*	Mailing city name
Mailing state*	Mailing two letter state abbreviation
Mailing ZIP code*	Mailing address zip5 as string
Cell phone number*	Cell phone number, 9 digits formatted as string. Cell phones with low phone confidence scores are excluded from exports.
Landline phone number*	Landline phone number, 9 digits formtted as string. Landlines with low phone confidence scores are excluded from exports.
Voted: [year] [stage]	Voter turnout records for every primary and general election from 2008 to present day.** 1 if voter actually voted, 0 if voter didn't turnout out to vote, no value indicates the voter was either inelligible to vote or there was no election held in that location in that year.
Party: [year] primary	Party primary turnout for every primary election from 2008 to present day.* D if voter voted in a Democratic Primary, R if voterd voted in a Republican Primary, no value indicates the voter was either inelligible to vote or there was no primary election held in that location in that year.
Modeled Scores	Full documentation for scores can be found here

office_holders

Model documentation