Scores

scores_premium

At Indigo, we regularly use surveys, randomized controlled trials, historic data, and dynamic contextual data to build models predicting voters' views and future behaviors. This table contains predictions from those models – specifically, predictions that are not included in our voters tables.

Schema

Column

Description

voter id

Unique voter ID

state voter id

State supplied voter ID, format differs from state to state

last updated at

Timestamp of the last update to any score for a given voter

2024 presidential support

Column

Description

harris support 2024

The probability a voter would cast a ballot in support of Kamala Harris (presuming they turn out to vote)

Issue salience and support

Column

Description

issue salience abortion

The probability that a voter would prioritize a candidate's stance on abortion rights against their stances on other issues when determining who to support

issue salience crime

The probability that a voter would prioritize a candidate's stances on crime and public safety against their stances on other issues when determining who to support

issue salience immigration

The probability that a voter would prioritize a candidate's stances on immigration against their stances on other issues when determining who to support

issue salience labor

The probability that a voter would prioritize a candidate's stances on workers' rights and trade policy against their stances on other issues when determining who to support

issue salience party

The probability that a voter would consistently prioritize a candidate's party affiliation over their stances on specific issues when determining who to support

issue salience wokeness

The probability that a voter would prioritize a candidate's stance on "wokeness" in schools against their stances on other issues when determining who to support

issue support abortion

The probability that a voter would prefer a candidate with a more progressive view on abortion access

issue support crime

The probability that a voter would prefer a candidate with a more progressive view on issues of crime, public safety, and policing

issue support immigration

The probability that a voter would prefer a candidate with a more progressive view on immigration (including border control and pathways to citizenship)

issue support labor

The probability that a voter would prefer a candidate with a more progressive view on labor economics (including union organizing, international trade, and worker protections)

issue support party

The probability that a voter would prefer a candidate associated with the Democratic Party

issue support wokeness

The probability that a voter would prefer a candidate with a more progressive view on "wokeness" in schools (e.g., discussing and considering topics associated with gender, race, and sexuality)

Media consumption: audio

Column

Description

media audio ben shapiro

The probability that a voter regularly listens to the Ben Shapiro Show

media audio joe rogan

The probability that a voter regularly listens to the Joe Rogan Experience

media audio npr

The probability that a voter regularly listens to National Public Radio

media audio pod save america

The probability that a voter regularly listens to Pod Save America

media audio the daily

The probability that a voter regularly listens to The Daily (by the New York Times)

media audio tucker carlson

The probability that a voter regularly listens to the Tucker Carlson Show

Media consumption: social platforms

Column

Description

media social facebook

The probability that a voter regularly uses Facebook

media social instagram

The probability that a voter regularly uses Instagram

media social nextdoor

The probability that a voter regularly uses Nextdoor

media social reddit

The probability that a voter regularly uses Reddit

media social tiktok

The probability that a voter regularly uses TikTok

media social truth social

The probability that a voter regularly uses Truth Social

media social x

The probability that a voter regularly uses X (formerly Twitter)

media social youtube

The probability that a voter regularly uses YouTube

Media consumption: text

Column

Description

media text daily wire

The probability that a voter regularly reads the Daily Wire

media text huffington post

The probability that a voter regularly reads the Huffington Post

media text local newspaper

The probability that a voter regularly reads their local newspaper, either online or in print

media text msn

The probability that a voter regularly reads MSN.com

media text ny times

The probability that a voter regularly reads the New York Times, either online or in print

media text wall street journal

The probability that a voter regularly reads the Wall Street Journal, either online or in print

media text usa today

The probability that a voter regularly reads the USA Today, either online or in print

media text yahoo news

The probability that a voter regularly reads Yahoo! News

Media consumption: video

Column

Description

media video cnn

The probability that a voter regularly watches content from CNN, either on cable TV, streaming platforms, or the internet

media video fox news

The probability that a voter regularly watches content from Fox News, either on cable TV, streaming platforms, or the internet

media video last week tonight

The probability that a voter regularly watches Last Week Tonight with John Oliver via HBO, Max, or YouTube

media video local broadcast news

The probability that a voter regularly watches content from local broadcast news sources (either on television or online)

media video msnbc

The probability that a voter regularly watches content from MSNBC, either on cable TV, streaming platforms, or the internet

media national broadcast news

The probability that a voter regularly watches content from national broadcast news sources such as CBS and ABC (either on television or online)